Amazon is racing to catch up in generative A I. with custom AWS chips

Every single Amazon team is working on generative AI, says CEO

Simply put, AI has reached a tipping point thanks to the convergence of technological progress and an increased understanding of what it can accomplish. Couple that with the massive proliferation of data, the availability of highly scalable compute capacity, and the advancement of ML technologies over time, and the focus on generative AI is finally taking shape. Think back to when a new set of technologies or a tech-enabled gizmo completely grabbed your attention and imagination. These things changed our lives in ways that were hard to anticipate, and to perhaps appreciate, until we had some time with these technologies under our collective belts.

amazon generative ai

Deepfake videos started appearing on the internet as pranks initially but they have started gaining momentum in mainstream media as well as movies. Deepfake technology is being made available to all in the form of software tools such as FakeApp, DeepFaceLab,.and Zao, Wombo, Reface, among others are some deepfake apps that people use just for fun. Recently a deepfake video of President Volodymyr Zelensky stating that he will lay down arms and return to his family has been broadcasted on Ukrainian news that was hacked. Technology can be used for both good and bad and Deepfake technology is another perfect such example that has the potential to be exploited for malicious activities.

Small business owners can now get fast, free delivery when they shop on Amazon Business

However, it does require a considerable amount of training data required to generate outputs, else the output may turn out to be subpar or not good. But with the time that can be tackled, an enormous amount of work needs to go into securing the data to avoid any type of privacy concerns. But there will always remain a nagging concern of potential technology misuse by fraudulent people to create fake videos, spammy content and misleading news.

amazon generative ai

By Jay Peters, a news editor who writes about technology, video games, and virtual worlds. AI-assisted content – defined as material created by a human and then offered to a machine for edits, refinements, error-checks or other improvements – doesn’t have to be disclosed. She joined IDG in 2016 after graduating with a degree in English and American Literature from the University of Kent. Trueman covers collaboration, focusing on videoconferencing, productivity software, future of work and issues around diversity and inclusion in the tech sector.

Meet 3 Amazon sellers who support local communities every day

Besides code generation, there are many applications where you can put generative AI to work to achieve a step change in customer experience, employee productivity, business efficiency, and creativity. You can use generative AI to improve customer experience through capabilities such as chatbots, virtual assistants, intelligent contact centers, personalization, and content moderation. You can boost your employees’ productivity with generative AI powered conversational search, content creation, and text summarization among others. You can improve business operations with intelligent document processing, maintenance assistants, quality control and visual inspection, and synthetic training data generation. Finally, you can use generative AI to turbocharge production of all types of creative content from art and music with text, animation, video and image generation.

  • Trueman covers collaboration, focusing on videoconferencing, productivity software, future of work and issues around diversity and inclusion in the tech sector.
  • We know that building with the right FMs and running Generative AI applications at scale on the most performant cloud infrastructure will be transformative for customers.
  • The Dreambooth paper describes an approach to bind a unique identifier with the subject (e.g., a photo of [v]dog), in order to synthesize photos of the said subject in photorealistic images based on the input prompt (e.g., a photo of [v]dog on the moon).
  • Complex models containing hundreds of billions of parameters make generative AI an immense challenge for many startup developers.

Last year, it also sued the admins from 10,000 Facebook groups who were engaged in fake review brokering. For nearly 50 years, Lonely Planet has been committed to helping people experience the joy of travel. “We are always looking for ways to tap into new technology and meet the demands of today’s travelers,” said Chris Whyde, senior vice president of Engineering & Data Science at Lonely Planet.

Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

Built on Ray, it’s designed for scalability across machines and offers resource-efficient scheduling. In relation to JupyterHub, while the text doesn’t explicitly state a connection, both tools can be part of a larger ML ecosystem, with JupyterHub facilitating interactive computing and Ray Serve handling model deployment and serving. While the capabilities and resulting possibilities of pre-trained FMs are amazing, their adaptability through customization to perform domain-specific functions makes it even more exciting to businesses. As a result, businesses can build highly differentiated applications with FMs using only a small fraction of the data and compute required to train a model from scratch. We are always testing, learning, and fine-tuning our AI models to improve the customer experience and, based on customer feedback, may expand our review highlights feature to additional categories and customers in the coming months. The AWS Generative AI Innovation Center team of strategists, data scientists, engineers, and solutions architects will work step-by-step with customers to build bespoke solutions that harness the power of generative AI.

amazon generative ai

Bedrock also makes it easy to access Stability AI’s suite of text-to-image foundation models, including Stable Diffusion (the most popular of its kind), which is capable of generating unique, realistic, high-quality images, art, logos, and designs. Image Generation is a process of using deep learning algorithms such as VAEs, GANs, and more recently Stable Diffusion, to create new images that are visually similar to real-world images. Image Generation can be used for Yakov Livshits data augmentation to improve the performance of machine learning models, as well as in creating art, generating product images, and more. Text Generation involves using machine learning models to generate new text based on patterns learned from existing text data. The models used for text generation can be Markov Chains, Recurrent Neural Networks (RNNs), and more recently, Transformers, which have revolutionized the field due to their extended attention span.

For example, healthcare and life sciences companies can pursue ways to accelerate drug research and discovery. And financial services companies can develop ways to provide customers with more personalized information and advice. The proliferation of these services also threatens to shake up the cloud market, as companies, from construction to the law, race to build their own generative AI tech or fold it into existing products. As investors and entrepreneurs dream up ways to use generative AI across all kinds of industries, they’re creating demand for the basic tools that companies can use to build their own applications. Video Generation involves deep learning methods such as GANs and Video Diffusion to generate new videos by predicting frames based on previous frames. Video Generation can be used in various fields, such as entertainment, sports analysis, and autonomous driving.

Amazon launches generative AI to help sellers write product descriptions – About Amazon

Amazon launches generative AI to help sellers write product descriptions.

Posted: Wed, 13 Sep 2023 13:04:19 GMT [source]

But there are several lawsuits pending over generative AI tech from companies including OpenAI and Stability AI, brought by plaintiffs who allege that copyrighted data, mostly art, was used without permission to train the generative models. Ray is an open-source distributed computing framework that makes it easy to scale applications and to use state-of-the-art machine learning Yakov Livshits libraries. Ray is used to distribute the training of generative models across multiple nodes, which accelerates the training process and allows for the handling of larger datasets. GenAI models represent a significant breakthrough in the field of Artificial Intelligence/Machine Learning, due to its wide ranging applicability along with easy accessibility for non-AI experts.

Want to learn more about Generative AI?

If I wanted to do translation with a deep learning model, for example, I would access lots of specific data related to translation services to learn how to translate from Spanish to German. The model would only do the translation work, but it couldn’t, for example, go on to generate recipes for paella in German. It could translate a paella recipe from Spanish into German that already exists, but not create a new one. We want to make it even easier for customers to understand the common themes across reviews, and with the recent advancements in generative AI, we believe we have the technical means to address this long-standing customer need. Want to quickly determine what other customers are saying about a product before reading through the reviews? The new AI-powered feature provides a short paragraph right on the product detail page that highlights the product features and customer sentiment frequently mentioned across written reviews to help customers determine at a glance whether a product is right for them.

Amazon Web Services CEO Adam Selipsky spreads his AI bets – Axios

Amazon Web Services CEO Adam Selipsky spreads his AI bets.

Posted: Fri, 15 Sep 2023 09:45:52 GMT [source]